EMMY AWARD WINNING WRITER AND SLIGHTLY LESS SUCCESSFUL ROCK STAR.
Facebook is a social network. Have you heard of it? I worked on global campaigns, events, and B2B marketing to help Facebook, Instagram, Messenger, and Audience Network continue to literally change the world.
Nespresso, the world's first single-serve coffee company, is a household name across the globe - except in the U.S.. We helped to launch the brand's effort to reintroduce itself to the States with the campaign A Cup Above.
Nespresso: A Cup Above
Nespresso A Cup Above website demonstration
Demonstration of Nespresso A Cup Above campaign website.
The Malcolm Gladwell Book Generator
Creator / Writer
Slice of satire, gone viral.
Within a day of launch, the site had three million page views. It was featured in The Wall Street Journal, Salon.com, The Atlantic, NPR, and a bunch of other places like that.
PNC Bank Grow up Great wanted to celebrate its 10th anniversary with a new campaign.
We created "The Information Age" - an integrated campaign that raised awareness of the importance of early childhood education and gave parents tools to help their little fellers grow up...well...great.
The Information Age - PNC Grow Up Great
COPYWRITER / CREATIVE PRODUCER
Ally Bank wanted to get more people to open IRAs. Which, you know, aren't the sexiest savings vehicles out there, but whaddya gonna do?
Our campaign, "Discovering Retirement," told the stories of retirees whose simple, straightforward savings strategy earned them the freedom to have the kind of retirement they always wanted.
The campaign inspired at least one new customer to open an IRA: me!
Ally Bank - Discovering Retirement
Meet Ed Blanco - one cool cat.
Ally Bank - Discovering Retirement - Flying
Watch Ed Blanco take the "tired" out of "retired"...on a plane!
The Blast Chiller Refrigerator from LG is just like any old refrigerator, except for one thing: It has a Blast Chiller.
What's a Blast Chiller? Great question.
We created these videos to explain.
LG Blast Chiller - "Artist"
LG Blast Chiller - "Birds and Bees"
LG Blast Chiller - "Exercise"
Hoofy & Boo's News & Views
Writer / Creative Producer
Aired on: The Fox Business Network, Yahoo! Finance
That an animated bull and bear could make finance slightly less so-boring-you-want-to gouge-your-eyes-out.
But would it work?
After 130 episodes and an Emmy Award, the answer was decidedly yes.
Oil: A Slippery Subject
Hoofy and Boo on how oil shapes the global markets.
From Russia With Boo
The latest on Russia's economic development.
What Would John Thain Do?
America's favorite game show about one corporate CEO.
According To (Out)Sources
How and why none of us need to work again.
Created the new Nesquik.com from the ground up.
Writer / Actor
Cosmopolitan decided to announce Joanna Coles as its new editor-in-chief with a humorous, "behind-the-scenes" video.
We had 24 hours to script, shoot, and edit it.
And we did it! (Plus, I make a cameo. Hint: I'm not the woman with the short white hair and a British accent...that's Joanna Coles.)
Cosmopolitan - Behind-the-scenes with Editor-in-chief Joanna Coles
Pedestrian Penalty Cards
CREATOR / WRITER
Another joke website that went viral.
Pedestrian Penalty Cards were developed as a tool to shame people who don't follow the unspoken rules of sidewalk etiquette in New York City.